Herzing Blog

Capturing people’s attention is one of the biggest challenges for any social media marketer.

Consumers scroll through hundreds of posts every day, often deciding within seconds whether something is worth their time. To stand out in those fleeting moments, brands need content that’s visually striking, emotionally engaging, and easy to digest.

Increasingly, marketers are finding that animation delivers exactly that. It can simplify complex ideas, add personality, and create eye-catching movement. That gives it an excellent chance to stop the scroll.

In this post, we look at how animation is becoming a powerful tool for brands looking to break through the noise and connect with audiences in meaningful ways.

Too often, people assume legal assistants just exist to schedule meetings and file papers. But this view misses the forest for the trees.

Legal assistants are not just support staff. They are strategic partners whose contributions directly impact efficiency, client satisfaction, and, ultimately, the bottom line. They provide the procedural expertise, communication finesse, and organizational mastery that allows the entire legal team to function at its peak.

In this post, we focus on the importance of legal assistants and the unique value they bring to law firms. Keep reading to find out why their work matters and how they shape the success of legal practices.

Back in 2015, Alisen Kotyk enrolled in the legal assistant program at Herzing College as a way to build a more secure and fulfilling future. She thrived in Herzing’s close-knit, supportive environment, and landed a legal assistant job at a boutique criminal firm shortly after graduating.

She loved the work and found meaning in it. But after a while, she felt driven to do more. So she went on to complete her BA and finish law school. Today, she’s a civil litigator at Myers LLP, a mid-size Winnipeg firm.

We spoke with Alisen recently to learn more about her inspiring journey and how Herzing set her up for success. Here are the highlights of that conversation.

Pretty well every modern business wants to establish its online presence and connect with customers through digital channels. That means skilled digital marketing professionals who can navigate the complex landscape of search engines and social media platforms are in demand.

But how do you actually get started in this field? What areas can you specialize in? And how can you make yourself stand out to an employer?

Help is here! In this post, we walk you through seven essential steps you can follow to launch a successful digital marketing career.

We would like to acknowledge that Herzing College campuses are located in Ottawa, Toronto, Winnipeg, and Montreal on the traditional land of Indigenous people. We are grateful for the opportunity to live and work on this land.

Herzing College is committed to partnering and moving forward with Indigenous people in the spirit of reconciliation.

Considering a career in supply chain management, but want the real story before making your decision? Smart move. Like any career path, working in supply chain has its highs and lows, and what feels like a dream job to one person might be a nightmare to another.

The field offers genuine opportunities and benefits that make it attractive to many professionals, but it also comes with challenges that can catch newcomers off guard. Before you commit to training programs or start job hunting, it's worth understanding both sides of the coin.

Here's an honest look at what you can expect from a career in supply chain management: the good, the challenging, and everything in between.

Cassule Jacinto already had 15 years of database and systems administration experience in his native Angola. But when he moved to Toronto, he struggled to find work. He realized that to advance his IT career in this country, he needed Canadian education and experience.

Herzing College’s cybersecurity program gave him exactly that. After an intensive year of study that included a multi-week work placement, he graduated in May 2025—and was recruited for a role with a leading cloud provider shortly thereafter.

We spoke to Cassule recently to learn more about his experience at Herzing and how it shaped his career path. Here’s his story.

If you’re interested in an IT career, you have a decision to make: pursue a formal college education or go the self-learning route through online tutorials and independent study.

So, which approach provides the strongest chance for a lasting and successful career?

The answer: a combination of both. A college diploma program can give you the credibility, foundational knowledge, and job-ready skills you need to get started in the tech industry. But you will have to be a lifelong learner if you want to sustain a career in this fast-moving field.

This post lays out why structured college programs offer distinct advantages over self-study—and how they can set you up for lasting success in the IT field.

Mental health careers are seeing unprecedented growth across Canada. This demand is being driven by increased public awareness of mental wellness, evolving workplace policies, and a serious shortage of trained professionals across the country.

There’s a huge need for compassionate, skilled mental health workers who can support individuals and communities in meaningful ways. If you’re seeking a career path with both stability and purpose, look no further.

In this post, we highlight the wide range of roles available in the mental health field, the factors contributing to industry growth, and how training programs can prepare you for a rewarding and impactful career.

Digital marketing isn’t just about catchy ads and clever hashtags. It’s a fast-moving, data-driven field that demands both creativity and coordination.

To meet the growing need for professionals who can blend marketing savvy with orchestration skills, Herzing launched a new diploma program in Digital Marketing and Project Management. It’s designed to give students the know-how and tools to get started in this dynamic field.

But what opportunities are out there? In this post, we’ll walk you through five popular roles. From SEO to social media and content strategy to campaign leadership, you’ll get a feel for what each job entails—and what a typical day might look like.