Herzing Blog

Content creation in 2025 demands a skill set far beyond what sufficed just a few years ago. As platforms evolve and algorithms shift, creators must adapt to new technologies, storytelling techniques, and engagement strategies to remain competitive.

In this post, we look at how the industry has evolved and outline the essential content creation skills you’ll need to thrive. From video editing and digital storytelling to social media strategies and data analytics, we explore the comprehensive toolkit you need to build a successful and sustainable career.

Bev Edmondson is now a highly respected broadcasting instructor with decades of industry experience. But in 1977, she was a 19-year-old woman who broke new ground as the very first female play-by-play hockey announcer in Canada!

Originally from Winnipeg, Bev landed her first job at a radio station in Swift Current, Saskatchewan, and quickly made a name for herself. Since then, her career has spanned news and sports, production, promotions, and program management.

She now shares her knowledge and expertise with students in the Broadcasting and Media Communications program at Herzing College.

We spoke to Bev recently to learn more about her remarkable career journey and the evolution of the broadcasting industry. Read on for her story.

Getting hired in the broadcasting industry requires more than just a conventional resume. You need to showcase your skills through a compelling demo reel and carefully selected work samples. In other words: a portfolio.

But how do you make a broadcasting portfolio that resonates with employers and gets you the job you want?

To find out, we turned to Bev Edmondson, a veteran of the broadcasting industry with more than 25 years of experience. She also happens to teach the Broadcasting and Media Communications program here at Herzing.

Read on for expert advice on how to make yourself stand out to potential employers.

Updated December 2024

When you think about career colleges, what sorts of programs come to mind? Many people instantly think of courses like health care aide, office administration, and computer networking. And while those certainly exist, the full range of course offerings is far more diverse than you might imagine.

Keep reading to learn about some unique career college programs that often go unnoticed but offer a specialized education leading to exciting career prospects.

Updated December 2024

Some people are drawn to broadcasting and media communications because they want to get in front of the camera or microphone. Others are passionate about behind-the-scenes work like writing, producing, promoting, editing, and researching. And still others are interested in digital content creation and social media management.

Careers in communications and media encompass a fairly wide range and can be both creative and technical. Keep reading to learn about 10 top examples, divided into categories for easier navigation.

After a university experience that didn’t go well and an enjoyable-but-taxing stint as a childcare provider, Naomi Penner knew she wanted something different.

A radio ad for Herzing College caught her attention. Why not pursue a diploma in broadcasting, which she’d been interested in since she was a kid?

This was late 2020, when pandemic restrictions still made traditional classes difficult. Fortunately, Herzing’s program was available online and gave Naomi the flexibility she needed.

She is now the morning show host for Now Country 104.7 and handles social media for three different radio stations in Winnipeg.

We spoke with Naomi recently to learn more about her experience at Herzing and how her career has unfolded since graduation.

Updated January 2024

Dreaming of a successful career in radio, television, or internet broadcasting? Your first step in making that dream a reality is selecting a quality broadcasting and media communications program.

The program you choose can absolutely affect your chances of landing a great first job and making a name for yourself in this highly competitive field.

For years, Herzing College has been producing talented, creative, successful media communications professionals, across every part of the industry.

Discover why Herzing is, hands down, your best choice for broadcasting training.

Herzing Cup winner Sam Brownell (center) with Career Development Director Caroline Glowatski (left) and Director of Educational Funding Michelle Moncado (right)

Each year, Herzing College hosts a competition among its campuses for the best student presentation.

The national winner gets flown to the College’s annual meeting to share his or her story and receive the Herzing Cup.

Updated December 2023

You may have heard that traditional media is going the way of the dinosaurs. After all, the way we consume content now is vastly different than it was a couple of decades ago.

With all the changes that are impacting the industry, is it still worth pursuing a broadcasting career?

The truth is there are actually more ways to make a living in this field now than ever before.

But it's important to understand the new realities of the media industry and what to expect if you're thinking about entering it.

In this post, we give an overview of current trends that are affecting the broadcasting communications sector in Canada. We also provide important information on job options, employment outlooks, key skills, and salaries.

Explore the new world of broadcast media. Find out what this field is all about and whether it's a good fit for you.

Updated January 2024

People will tell you that starting a career in broadcasting is incredibly difficult. So you should prepare yourself for a gruelling journey, countless rejections, and years of working as a lowly assistant. 

And while it’s true that most newcomers start at the bottom, there are far more opportunities to advance and succeed than people realize. The broadcasting and media communications industry is truly vast.  

There are many career paths to choose from; many ways to nurture your talents and find your niche.What do you need to get started? You need a good strategy.