Herzing Blog

Digital marketing is a field that’s full of opportunity. Every business needs an online presence, and the demand for skilled marketers to help build and manage it isn’t slowing down anytime soon.

But knowing the field is hot doesn’t tell you much about how to break into it. What skills do you actually need? What are hiring managers looking for when they review a stack of resumes? And what separates the candidates who get called back from the ones who don’t?

That’s exactly what we’re here to answer. Here’s a straightforward look at the top digital marketing skills employers are looking for right now—and what you need to know about each one.

Numbers, spreadsheets, financial records—on the surface, accounting and payroll can look like two sides of the same coin. Both fields deal with money, both require attention to detail, and both play a critical role in keeping a business running smoothly.

However, they are actually distinct career paths, each with its own focus and responsibilities.

So how do you know which one is right for you?

This guide breaks down the key differences between accounting and payroll, including job duties, required skills, salaries, and career outlook. We give you all the info you need to make a confident, informed decision about your future.

Digital marketing is much more than posting on Instagram or sending out newsletters. It’s a dynamic blend of creativity, strategy, and data analysis. The most effective marketers know how to craft compelling content and measure results with precision.

Thinking about a career in this fast-growing field? Before you take the leap, it helps to understand what digital marketers actually do, what skills you need to succeed, and what advantages and challenges come with working in this field.

Here’s what to think about when deciding whether digital marketing is the right path for you.

Pretty well every modern business wants to establish its online presence and connect with customers through digital channels. That means skilled digital marketing professionals who can navigate the complex landscape of search engines and social media platforms are in demand.

But how do you actually get started in this field? What areas can you specialize in? And how can you make yourself stand out to an employer?

Help is here! In this post, we walk you through seven essential steps you can follow to launch a successful digital marketing career.

Updated December 2025

Considering a career in supply chain management, but want the real story before making your decision? Smart move. Like any career path, working in supply chain has its highs and lows, and what feels like a dream job to one person might be a nightmare to another.

The field offers genuine opportunities and benefits that make it attractive to many professionals, but it also comes with challenges that can catch newcomers off guard. Before you commit to training programs or start job hunting, it's worth understanding both sides of the coin.

Here's an honest look at what you can expect from a career in supply chain management: the good, the challenging, and everything in between.

Updated December 2025

Digital marketing isn’t just about catchy ads and clever hashtags. It’s a fast-moving, data-driven field that demands both creativity and coordination.

To meet the growing need for professionals who can blend marketing savvy with orchestration skills, Herzing launched a new diploma program in Digital Marketing and Project Management. It’s designed to give students the know-how and tools to get started in this dynamic field.

But what opportunities are out there? In this post, we’ll walk you through five popular roles. From SEO to social media and content strategy to campaign leadership, you’ll get a feel for what each job entails—and what a typical day might look like.

Updated December 2025

Leaning toward a career in business but not sure which area to focus on? With so many options, it can be hard to find the one that best aligns with your strengths, interests, and future goals.

After all, you can specialize in anything from managing financial data and ensuring regulatory compliance to optimizing logistics and safeguarding workplace health.

In this post, we’re comparing three specialized business programs: accounting and payroll administration, supply chain management and logistics, and occupational health and safety. We highlight key factors like skills gained, job demand, work environment, and career prospects.

By the end, you’ll have a clearer sense of which business program is the best fit for you based on your personal interests and career goals.

Ever wonder why people sometimes take shortcuts, even when they know it could be risky?

Occupational health and safety (OHS) professionals need to understand the psychological aspects that govern workplace safety so they can grasp why employees act—or don’t act—in safe ways.

In this post, we explore the relationship between psychology and workplace safety, delving into the factors that influence employee behaviour and decision making. We also offer tips on how organizations can leverage psychological principles to cultivate a culture of safety and compliance, ultimately fostering a safer and healthier work environment.

Updated December 2025

You may have heard that bookkeepers and accounting technicians are being automated out of existence thanks to artificial intelligence.

AI technology and tools like ChatGPT are transforming the world of work by automating tasks and improving efficiency. Unfortunately, the World Economic Forum identified accounting, payroll, and bookkeeping clerks as at-risk jobs that are set to become increasingly redundant.

But that's based on the notion that bookkeepers are little more than data entry clerks. For those who are eager to take on more analytical and advisory responsibilities, the adoption of AI can actually be a good thing.

The bottom line? Accounting professionals are still in demand, but the way they do their jobs is changing. Keep reading to find out how.

Tazeen Amir (middle) receiving the Herzing Cup from founder Henry Herzing (left) and COO Frank Cianciaruso (right)

Communication skills are on virtually every employer’s most-wanted list. So here at Herzing, we established the Herzing Cup as a way to recognize the outstanding communication skills of our students. Each year, the cup is awarded to the student who delivers the best oral presentation.

This year’s winner is Tazeen Amir, a doctor from Pakistan who is about to complete Herzing’s occupational health and safety program.

We connected with Tazeen to learn more about her fascinating background, her thoughts on the award, and her overall experience at Herzing. Here’s her story.