Herzing Blog

Updated December 2022

Digital designers and graphic designers are alike in many ways. Both produce visual images that communicate a message and meet a business objective. Both are paid to increase brand awareness and inspire consumers to action.

So what’s the difference between them?

It basically comes down to this: Graphic designers tend to focus on static images, while digital designers create graphics that incorporate motion and interactivity.

They must each consider different factors, but they rely on many of the same design fundamentals.

Here’s a detailed breakdown of how digital designers and graphic designers compare.

Graphic designers are experts at using images to communicate ideas and solve problems.

They create logos, posters, banners, infographics, websites, game interfaces, album covers, magazines, product packaging, promotional videos, and more.

The final product needs to not only look good, but also meet specific branding and business goals.

Ultimately, a graphic designer’s job is to use visual elements to inform and inspire an audience.

But how do they go about doing that? What does a graphic designer’s daily routine look like?

In this post, we walk you through a typical workflow for a graphic design project.

Learn more about the steps designers go through and their role in project development.

Updated November 2022

Many people seem to think that graphic design is a dying industry.

They’ve heard that print has no future. And they figure that with all the user-friendly software options out there, anyone can throw a digital design together quickly and easily, without help from a professional.

The reality is very different.

It’s true that graphic design is increasingly focused on digital media like websites, animations, television shows, and video games. But print is still with us: think posters, album art, business cards, book covers, product packaging, etc.

And more and more companies rely on trained graphic designers’ expertise at using images to communicate ideas and inspire action (think websites and social media).

The bottom line? Skilled graphic designers are in demand, and many positions come with comfortable salaries.

Read on for all the details.

Updated December 2022

What exactly is graphic design? This might seem like a really obvious starting point to this blog post—but it's key to knowing if this career path is truly right for you.

Examples of student work from the Herzing College Graphic Design Program (Toronto campus)

When most people think "graphic designer," they immediately imagine someone who designs for websites, posters, or advertisements. But the truth is, there's a whole world of other graphic design applications and career paths out there.

From film and television to book and album covers to public services—talented designers are wanted across industries to communicate ideas in creative and compelling ways.