After a university experience that didn’t go well and an enjoyable-but-taxing stint as a childcare provider, Naomi Penner knew she wanted something different.

A radio ad for Herzing College caught her attention. Why not pursue a diploma in broadcasting, which she’d been interested in since she was a kid?

This was late 2020, when pandemic restrictions still made traditional classes difficult. Fortunately, Herzing’s program was available online and gave Naomi the flexibility she needed.

She is now the morning show host for Now Country 104.7 and handles social media for three different radio stations in Winnipeg.

We spoke with Naomi recently to learn more about her experience at Herzing and how her career has unfolded since graduation.

Herzing broadcasting student Harrison Jordan hones his studio skills on campus

Updated February 2023

You may have heard that traditional media is going the way of the dinosaurs. After all, the way we consume content now is vastly different than it was a couple of decades ago.

With all the changes that are impacting the industry, is it still worth pursuing a broadcasting career?

The truth is there are actually more ways to make a living in this field now than ever before.

But it's important to understand the new realities of the media industry and what to expect if you're thinking about entering it.

In this post, we give an overview of current trends that are affecting the broadcasting communications sector in Canada.

We also provide important information on job options, employment outlooks, key skills, and salaries.

Explore the new world of broadcast media. Find out what this field is all about and whether it's a good fit for you.

Updated December 2022

“If you want to make it in broadcasting, you can’t be a one-trick pony.” Wise words from Winnipeg broadcasting guru and Herzing instructor, Bev Edmondson. 

Anyone who's studied with Bev over the past 20 years has heard this piece of advice over and over in her classroom. And it’s more true now than ever! 

The world of broadcasting has changed dramatically since the dawn of the internet. Gone are the days when radio and television were your only two options. From podcasts to YouTube to virtually limitless possibilities for content production on social media—there are so many new ways to tell stories and share news. 

Broadcasting has come a long way over the last 20 years. The internet and new forms of digital media have completely changed the way we produce, share, and consume news. They've even changed what we consider news.

Where traditional broadcasting training focused on radio and television, new programs are expanding to include other key channels - like podcasting, YouTube, and the wide world of social media content production.

Dreaming of a career in broadcasting? There are more career options now than ever before.

Photo: Austin Siragusa, Broadcasting and Media Communication program graduate

Updated January, 2021.

Think the broadcasting industry is impossible to break into, and you'll never land a decent job straight out of college?

Been told that your goal of becoming an on-air host or reporter is just a pipe dream?

Meet Austin Siragusa. He's living proof that breaking into broadcasting (and landing a great job) isn't so far-fetched after all.

Austin landed his first broadcasting gig before he even completed Herzing's training program in 2016.