So, you're considering a career in radio, television, or internet broadcasting. Should you get out there, and apply for an entry-level role at a local station, or just start your own podcast/YouTube channel?
Or, does it make more sense to get some actual training in the field, before you jump in?
Well, from a purely practical perspective, you'll find that most writing, editing, production, and presenting jobs in TV and radio require a broadcasting diploma or degree.
And the jobs that don't want several years of relevant experience instead.
Even if your dream is to become a famous YouTuber or podcaster—knowing how the industry works, and getting solid technical skills under your belt, will prove enormously helpful.
Plus, there are other really valuable benefits to completing a broadcasting diploma program (yes, we're biased, but it's definitely true).
For example, learning a wide range of broadcasting skills, and discovering hidden talents you didn't know you had. And getting a guaranteed internship at a local station, which could launch your entire career.
Many of our students start broadcasting training thinking they're headed for an anchor or DJ career—and end up loving camera work, editing, marketing, or production.
So, the real question isn't should you take broadcasting training, it's which program should you choose.
Which brings us to the topic of today's post. Here's what to look for in a top quality broadcasting diploma program—and our best advice for finding the program that fits you best.
Broadcasting courses that cover a wide range of technical skills
"In broadcasting, you cannot be a 'one-trick pony.' Job-seekers must have several highly developed skillsets. They must be adaptable and capable of fitting into any situation."
This advice comes straight from Bev Edmonson—instructor for Herzing's Radio/Television Broadcaster Program, and a highly respected broadcasting professional with more than 25 years of experience.
So what kind of "skillsets" can you expect to learn in training? A quality program will include mandatory broadcasting courses that focus on these competencies:
- broadcast copywriting and news-writing
- recorded and live audio production (digital editing, special effects, console operation)
- in-studio and on-location video production (camera operation, lighting, sound, editing)
- reporting for documentaries, consumer reports, current affairs, and investigative journalism
- broadcast sales and marketing
- broadcast announcing (vocal strategies, presenting techniques, how to be an effective DJ or anchor)
Look for a broadcasting diploma that balances traditional techniques with the latest online media trends. You want to graduate with a solid grounding in both areas, so you can evolve along with this changing industry.
Hands-on Broadcasting Projects & field experience
Look for a broadcasting diploma that helps you put together a professional demo reel, so you'll have something to show employers once you hit the job market.
The only way you'll develop your reel is by doing many hands-on projects at school—projects that push you to apply everything you've learned in class, and show off your best skills.
Not only will you need a quality reel to apply for jobs, but the process will also help you figure out which areas of broadcasting you want to pursue.
Training that includes plenty of audio/video projects really helps students nail down their individual strengths and weaknesses. Plus, it gets you ready for your first field experience during the internship.
Definitely choose a program that guarantees you a work placement before graduation. This truly is key for building your confidence, helping you meet people in the industry—and it might even lead to an offer of employment.
Your job options after Broadcasting Training
You want to make your mark on the world, and you want to do it through media. So, where can you expect to put that dream into action after broadcasting training?
According to instructor, Bev Edmonson, Winnipeg students have a huge advantage in this department.
"There are a lot of opportunities in Manitoba for people interested in broadcasting careers. There are approximately 45 radio stations and 7 TV stations in the province, in addition to numerous production houses and many large companies with their own media departments."
If you want an on-air presenter job right out of broadcasting college, Bev recommends applying to rural Winnipeg TV/radio stations. But if you're looking to work for larger companies or stations, you'll probably start in an entry-level, behind-the-scenes role, such as:
- promotions, sales and marketing
- radio station street teams
- newsroom researcher and copywriter
- production assistant
Bev also sees a lot of students strike out on their own, and start successful careers online:
"I am excited to see quite a few graduates choosing careers in digital media—and making money doing it. While some people come to school to learn to be radio hosts, news anchors, and camera operators, others want to be YouTube stars or podcasters. Broadcasting grads really can do it all."
Starting your Broadcasting Diploma: Next Steps
So, what happens now? If you're ready to get training, what's the best way to investigate broadcasting programs, and figure out which school is right for you?
Your first step should be to research and evaluate available programs in your area. Winnipeg has broadcasting diplomas that range from 9 months to 2 years.
Consider how much time you can devote to training, and speak to academic advisors at each school to compare/contrast courses, tuition, flexibility, and graduate success rates.
Make time to visit the campuses, drop in on a broadcasting class, and ensure the program is a good fit for you, and your career goals.
If you're considering earning a broadcasting diploma from Herzing College Winnipeg, it's time to speak with Admissions.
Chat live with an Admissions Advisor right now. Or click below to explore the program and request more information. We're here to help!