Considering a career in broadcasting and looking around for training programs in the Winnipeg area? Wondering what it takes to make a living in this field, and what your job options will be as a broadcasting newbie?
You're not the only one with questions about the rapidly evolving field of radio, television, and digital media. There are many careers paths students can pursue in this industry—from camera operator to writer to producer to on-air host to YouTube star!
It can be difficult to know where to begin, and what kind of training will get your foot in the door.
To help newcomers understand how training works, and the local Winnipeg broadcasting scene, we interviewed Bev Edmondson—instructor for Herzing's Radio & Television Broadcaster (RTB) program, and a highly respected broadcasting professional with more than 25 years of experience.
Fun fact: Bev was the very first female play-by-play hockey announcer in Canada! Her career spans news and sports, production, promotions and 12 years of program management.
Here's what Bev had to say about breaking into the business, and what to expect from Herzing's broadcasting program.
Q: Bev, How long have you been teaching the Radio & Television Broadcasting program at Herzing?
Bev: I have been teaching this program for 12 years, the last 5 at Herzing. The program was originally developed at the Academy of Broadcasting in the mid-1990s. I was the director at ABC when Herzing began delivering the diploma.
Q: What do you think is most unique and effective about Herzing's RTB program?
Bev: The program is the only one of its kind in Manitoba—so in that sense, it's totally unique. Training takes 9 months to complete, and covers material in 11 different focus areas – everything from research and writing to on-air presentation and production.
One of the great aspects of this program is how traditional media skills are adapted to today's digital media platforms. Students graduate with the right balance of fundamental and cutting-edge skills.
Q: What are some of the hottest trends in the broadcasting field right now?
Bev: I am excited to see quite a few graduates are choosing careers in digital media—and making money doing it. While some people come to school to learn to be radio hosts, news anchors, and camera operators, others want to be YouTube stars or podcasters.
In today's industry, traditional media and new media have learned to play together nicely. Broadcasting grads really can do it all.
Q: How do most Herzing graduates start off their broadcasting careers? What are some typical entry-level jobs?
Bev: Some of the typical entry-level jobs are as promotions people, on radio station street teams, in newsrooms, and as production assistants. About half of our graduates begin their careers in rural Winnipeg markets, where they can work on-air immediately.
Q: What skills and qualities do you think students need to be successful in broadcasting?
Bev: In broadcasting, you cannot be a "one-trick pony." Candidates must have several highly developed skillsets. They must be adaptable, well-organized and punctual; capable of multi-tasking and fitting in to any situation.
You may interview the Premiere in the morning, a hockey player in the afternoon, and an entertainer at night. Change is the only constant in this business!
Q: How would you describe the Winnipeg TV/radio broadcasting scene?
Bev: There are a lot of opportunities in Manitoba for people interested in broadcasting careers. There are approximately 45 radio stations and 7 TV stations in the province, in addition to numerous production houses and many large companies with their own media departments. We highly recommend that people wanting on-air radio careers begin their journey in the small rural markets.
Q: What do you love most about teaching RTB at Herzing?
Bev: My favorite part of teaching is the people. The students are from all walks of life. They are generally witty, creative individuals, ready to soak up as much information as possible. We work closely with the Manitoba media to help with special projects at a variety of stations.
Industry speakers join us in class to scout talent and offer advice. It's fun for the students to actually assist with current media projects. The program finishes with a four week internship where students can put their new skills on display.
Seeing students make successful connections with the local broadcasting industry is a huge highlight for me—and them!
A big thank-you to Bev Edmondson for sharing her industry insights and advice with our readers. We're so lucky to have such a passionate, highly skilled, dedicated instructor for the Radio and Television Broadcasting program.
Want to learn more?
If you're interested in Herzing's Broadcasting program, your next step is to speak with Admissions. An Admissions Advisor can answer questions about tuition costs, course schedules, application requirements, and career options.
Chat live with an Advisor right now. Or click below to explore the Broadcasting program and request more information. We're here to help!