Some might say there's never been a better time to start a marketing career. And this is mainly because the internet has completely transformed the marketing industry, and opened up all kinds of new jobs and opportunities in this field.
Digital Experience Manager, Inbound Marketing Specialist, Analytics Manager, SEM Specialist...ever heard of these titles? No? That's because they basically sprang into existence overnight.
And there are plenty more new marketing jobs on the horizon, as technology changes and the web grows even more complex.
Thinking you might use your business diploma to break into this growing field? What roles would you start in, and which skills would you need to build a successful career in marketing?
Here are a few things to know from the get-go.
You'll need strong problem-solving & creative skills
Think about how many company websites and social media accounts there are out there. And how many ads you swipe past, or "x" off, on a daily basis while online.
And don't forget all those promotional emails you probably have flooding your inbox every day!
Marketing is everywhere. It's online, it's offline, it's a huge part of our daily lives.
Now, imagine you're on a marketing team for a small business. How on earth will you get your brand noticed, above all the rest? This is the kind of challenge marketers face all the time.
Getting seen, heard, and loved by audiences is your mission. And you'll need above average problem-solving and creative skills to make it happen.
Even if you pursue a more technical position (like web analytics or online advertising manager), you'll still need to be an innovative thinker to succeed in marketing. This industry runs on new ideas, and is very competitive.
Marketing is getting more high-tech all the time
Over the last few years, there's been a big explosion of marketing technology. There are tools for managing multiple social media accounts, tools for measuring and monitoring ad campaigns, software for automating marketing tasks, and a wide range of tools for analyzing audience behaviors.
It's all about data. And no matter which marketing job you choose, you'll need to be comfortable learning new computer software. You'll find different companies use different tools, so you'll have to be ready to adapt, train, and maybe even certify on those programs and systems.
There's no going back: digital marketing is, by definition, a technology field. It's actually very exciting if you want to be at the cutting edge of all things new and exciting online.
But if you hate computers and don't want to spend your days at a desk, this probably isn't the field for you!
What marketing role would you be good at?
If you enroll in a business diploma, you'll get a good general foundation in marketing. You'll learn about the elements of a marketing strategy, how to put together a campaign, the concept of global marketing, and how to define target audiences.
But if you really want to pursue a career in this industry after college, you'll need to start thinking about where your natural skills fit best.
For example, are you a really good creative writer? Do you love social media? Are you fairly outgoing and good at making connections with new people?
You'd be a great fit for a content writer or social media coordinator position. These are the people who create and share amazing stories for brands. Basically, they're the "voice" of the company online.
Social media coordinators do interviews with customers, run online contests, write blog posts, and share entertaining and inspiring content that attracts news fans to the brand. They're an essential part of any marketing team.
Now, let's say you're a bit more technically minded. You might go after a Search Engine Marketing (SEM) position. These people make sure a company website is ranking well on search engines (in other words, that it shows up on page one results when someone keys in a search request).
This area of marketing is also known as search engine optimization (SEO) and involves analyzing web traffic, making sure the company website is correctly optimized, running advertising campaigns, doing keyword research, etc.
This role is ideal for someone who is logical, detail-oriented, and good at sifting through data.
The learning won't stop after your business diploma
If there's one thing you should know about working in marketing it's this: you will need to continue learning and studying long after you've finished business college.
Because the digital world is changing so quickly, marketers have to work hard to keep up and stay relevant.
But this is also what makes this field relatively easy to break into. Fancy degrees don't mean as much in marketing as they do in other industries. They become "out of date" far too quickly.
The technology and approach to online marketing is evolving so rapidly, what employers really want, is people who can learn fast and adapt to change.
A quality business diploma gives students an excellent grounding in overall marketing principles, strategy, sales, and daily business operations. Graduates understand how businesses run, and how marketing fits into the picture.
This is enough knowledge to land an entry-level marketing position, and begin refining your skills in a specific role. For example, it might make sense to pick up some basic coding skills, learn more about web analytics, or do a certification on copywriting techniques.
As long as you're prepared to do some additional training and certifications throughout your career, you'll be in excellent shape to move up into more advanced marketing positions.
For most people, this is actually a huge bonus. You get to keep building new skills, and never get bored.
Talented marketers are in demand
There's no doubt about it. Marketers are in very high demand, across all industries, around the globe. When we looked at the most in-demand, fastest-growing fields in business, marketing turned up on many prominent lists.
You've got the Top 8 Jobs of the Future in Canada list, where both "market researcher" and "marketing manager" make the cut.
And then there's Forbes' 25 Most Promising Jobs for Millennials list, with "marketing specialist" coming in at #6.
And finally, the Kiplinger report on the 10 Best Jobs for the Future, which also lists "marketing analyst" as a top choice.
So, if you feel naturally drawn to this career path, you're on track to enter an industry that's growing fast and here to stay. What's your first step in the journey? Reliable business training that includes courses on sales and marketing strategy.
We welcome you to explore the business diploma offered by Herzing College at the Montreal campus. This is your passport to a career in marketing—or a range of other roles in business.
Chat live with an Admissions Advisor to learn more about training and careers. Or click below to explore the Business Administration program in more detail. We're here to help!